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What a Website Needs to Succeed!

designing websiteA Proven Formula for All Websites Designing a WebsiteEvery business needs a website. It is an absolute MUST! Nowadays, it’s like not being in the phone book. The In//ternet is a digitally-indexed database that is searchable. Whenever anyone wants to know more about anything, they look it up on the Internet, in their own time, 24/7, without the pressure of a sales person. With search engines, such as Gogle.com or Yahoo.com, the information they are looking for can be f/ound in seconds.

If you aren’t where people are looking, you CAN’T get the sale.

Even if you aren’t planning on selling anything online, you still need to have an Internet presence, telling your story and being a 24/7 sales person for you. The Internet is information. So, even if you just have an informational website, people can find out more about you, your company, what you have to offer, and why they should choose you over your competition. A website gives you the opportunity to get all of that across to your potential customer.

Following, are proven components of a website and why you will need them in yours.

A Home Page is the window into your website and should be short, sweat, and to the point. Statistically, it has been proven that you get about 3 seconds, once a person arrives at your website, to get them interested enough to click for more information. If you can get them to click, then you have them! If you try to give them all of the information at once, then you will lose them.

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What Could Be Worse Than Your Viewers Not Seeing Your Site Display Properly?

correct htmlCorrect HTMLWhat if they never get to your site to see it?

If you want your site listed on search engines then make sure that you have correct HTML code. Many search engines cannot properly catalog or index a site that has HTML errors. This can greatly reduce the amount of traffic your web site receives from search engines.

The lowest form of "browser" out there is the search engine. The search engine is about the equivalent of a version 2 browser. It can't read flash, DHTML, JavaScript, dynamic pages, - even having trouble at times with frames. Search engines may have difficulty crawling, indexing, and extracting the content of your site if you have broken HTML.

Search engines score a page by looking for relevant terms in key HTML components in specific places within a document. These key components are titles, descriptions, visible text, alt image tags etc. If they don't find them because of typos or other mistakes, the spiders may leave without reading the content of the page.

Poor document structure like a META tag placed in the BODY section of the page instead of the HEAD section - can cause the spider to ignore the tag and cost you a good ranking.

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What Does Your Website Say About You?

realtors screenRealters ScreenThe internet has completely changed the way that people do business, and their most important purchases are no exception. Just having a website to promote your real estate business is a vital first step, but having the right website will show those undecided buyers and sellers that you are the agent for them!

Being Featured On Your Company Website

Being listed on your company's or office's website is certainly important. However, ask your broker or IT person if you are allowed to link your personal site from the office site. If you are, make sure you take advantage! Steering the traffic from the company's site to your own site will allow you to promote yourself as the agent for the job.

Make Your Website Simple And Easy To Use

Once the potential client is looking at the main page of your website, what is going to convince them to choose you? Having the flashiest site with all the bells and whistles may seem like a great idea, but most serious clients are looking for content, not gimmicks. Flashy animations, long introductions, and fancy transitions all make your site run slowly.

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What is Good Content

content is kingContent is KingHaving good content is an essential in the evolvement of any website. A lot of businesses like t keep it simple; they advise visitors of what their company is about, they explain what they have to offer and a way to communicate with them.

On the other hand, some have trouble with the content and don’t know where to begin. The following article will give you a few pointers on how to write quality content for your webpage.

1. Entertain

Entertaining your visitors is always a good thing. For instance, if your site is merchandising hairstyles, you might want to post various hairstyle pictures, give tips on how to have healthy hair, have a forum where visitors can post comments and photos, etc.

Entertaining your clients is a good way to get their attention.

2. The Business

People are always interested in hearing what’s new about your website. So keep your content interesting and up to date and clients will keep coming back for more.

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What Is RSS And How Can It Benefit You?

RSS feedRSS FeedRSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.

As a web site publisher, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site. They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.

As a web site owner, RSS allows them to receive up to date links to information on a regular basis that runs on auto pilot. When the publishing site is updated, their web site is also updated.

The result of this is that their web site is updated more regularly which also increases their search engine ranking.

The other benefit the web site owner receives from using RSS is that their information remains "fresh" which encourages their visitors to return on a regular basis.

However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief description and a link to the article that resides on the publishers web site.

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