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Your Company's Web Site – Quality Approach

team plannning a websiteTeam Planning a WebsiteThis is the second segment of a three-part series that addresses the guidelines on how to plan, present and develop your company’s website. In part one; we explored the importance of having a professional website that represents your company online. In part two; we will identify the quality approach of planning your company’s website.

Designing and developing a quality website. When you hire a team to create or redesign your company’s website, keep in mind that the basic concepts of quality also apply. They are:

Continuous Improvement

Leave space to grow, and make what is good now, even better. Your company will improve through the years, and so should your website, but this does not mean you need a new design every year! Leave room for improvement; build a quality website that can be easily updated to reflect the changes in your company.

Value of Quality

A well-designed and developed website does not cost; it pays! This is an investment that will bring you return in the form of satisfied clients. On the other hand, the cost of a poorly developed website can be a price that most companies pay for unknowingly – that is the price of non-quality. If your company’s website reflects the high standards of your company, it will bring you more clients; however, if your company’s website does not mirror the image you are trying to build, it will drive visitors and potential clients away.

How to Build an Engaged Audience for Your WebsiteBuild an Engaged Audience for Your WebsiteVisitor Satisfaction

Nothing is worse than getting lost within in a poor quality website, or being on a site and unable to find the information you need. Or when text is difficult to read because of site colour combinations. Have you ever been frustrated after clicking on a link and finding that the page no longer exists?

These and other website issues reflect on your company’s image. If a website is not well built, it sends the message that your company is not well structured; if your website has dead ends, it suggests that your company is not well managed.

Raise the bar – provide a well-structured and well managed, quality website, and exceed your client’s expectations.

Problem Solving

A quality website must anticipate the needs of the visitor. Since a company representative is unavailable to deal with any prospective problems that may occur while a visitor is browsing your site, plan ahead and crosscheck all possible scenarios. Let’s translate this into Quality terms:

1. Define the problem: Make a list of potential problems users may experience when browsing your website. This will maximize the solutions and keep a quality focus.

2. Generate alternative solutions: Once potential problems have been identified, make a list of possible solutions that deal with each problem. Implement this procedure to ensure that your visitors have an enjoyable visit to your site.

find a solutionFind a Solution3. Evaluate and select alternatives: Choose a solution that is right for your website, to ensure that your target audience will know what to expect, should a problem arise, and how to use the feature you provided. It is unhelpful if the solutions you provide are causing a visitor more problems. Example: Your Company manufactures hardware and a website visitor would like a copy of your catalogue; you provide an online form for visitors to complete in order to receive the catalogue in the mail. Sufficient? Not really. It may take a week for that catalogue to reach your prospective client. Consider providing visitors with a version of the catalogue online that can either be printed or downloaded as a PDF.

4. Implement and follow up on the solution: Simply adding solutions will not fix the problem; you must ensure that each solution works. For example, if you request an online form to be completed in order to download the above-mentioned PDF catalogue, how can you be certain people are actually submitting the form? Are they finding it easy to complete? Are they hitting the “Submit” button and downloading the catalogue in PDF format? This is where “follow up” becomes important. But how can a company follow up if website visitors never submitted the form that would have allowed for an easy follow up in the first place? You (or your webmaster or Search Engine Optimization (SEO) consultant) should monitor the stats of your website and compare how many visitors your form page had, against the visitors your PDF catalogue page had. If you have 70% less visitors on your PDF catalogue page than on your form page, this would suggest a problem that has not been thoroughly solved.

planning a website designPlanning a Website DesignPlanning for the Future

Plan your website to grow with your company. When a facility is built to house a company for 10 years, plans include a good-sized parking lot, ideal kitchen facilities, more than one washroom, several plugs for countless electronic devices, etc. The same rings true for your website– it should be built to evolve. As products and services develop, or contact information changes, your website changes too. Build to grow!

Quality Website -- Quality Assurance and Quality Control

A website design company should ensure that a website will be built to the complete satisfaction of the client (you), and be customized to that client’s needs. Make sure your website is functional and user friendly, and that usability testing takes place. Usability testing is a form of website quality control, and it ensures that your site is visible by different types of browsers and that visitors will not get lost.

properly designed for all appsProperly Designed for All AppsSupplier Quality

Finally, a website design company must provide good service and a custom product that matches all your needs. This does not have to cost a fortune, nor does the company requesting a new or redesigned website need to be a large one. Ask questions before committing to a design team; make sure they understand your needs. Check their portfolio and references. Nothing speaks louder than current clients who are satisfied with the results of their new website.

Summary: Planning a quality website and seeking the company that will undertake its creation, is a major step in promoting your company, and the products and services you offer. The same care you take in planning the growth of your company, and the quality provided by the products and/or services you offer should be transmitted in a professional, well-planned website. List your priorities. Search for a good design company. Discuss your company needs, products and services. Plan for the future.

Contact us for a free quotation, or more information

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How to Avoid the 12 Common Web Design Mistakes

Website Redesign ChecklistWebsite Redesign Checklist

Are people visiting your web site, but not buying? This may be a sign, and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I have done the same when writing an article – everything looks fine when I have finished, yet when I review it the next day, I am amazed at how many mistakes I have made.

Let’s take a look at some of the most common Web Design mistakes:

1. Sloppy Web Site Copy – your heading and first paragraph should clearly indicate the purpose of your web site. “Content is King” on the Net, so make sure there is plenty of focused information for your visitors. The content should draw the visitor through the site, to take action in the end. Include contact information on every page in case people have questions..

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How Do I Choose a Web Designer for My Business?

web designHow Do I Choose a Web Designer for My Business?With the proliferation of the world wide web and independent businesses, it is literally a 'jungle' out there when it comes to locating affordable website design services. If you don't know the difference between a web host and a website, how are you supposed to figure out which web design company will be capable and worth the outlay from your fixed budget. Let's face it, start-ups, independent entrepreneurs and small businesses do not have the large budgets of corporations and every rand counts. Making informed decisions when it comes to your business' marketing expenditures can be the difference between business success and failure.

Having an online component for your company is an established low cost tool to build your company brand, keep in touch with your customers and reach out to new ones. Nielsen/Net Ratings found that the overall at-home global active Internet universe for 12 selected countries swelled by more than 2.8 million users from June 2004 to July 2004 bringing the total to 291,986,237 users. Having a website is necessary to reach these users.

Since I self-designed my first company website, my time was spent trying to figure out who should host my site, but the method of search is comparable with looking for a website designer: asking around, looking in search engines, poring through over 30 sites comparing services, prices and added value (if there was any). I didn't really know what I was looking for, even though I had some technical background, but in general I knew I wanted a host who was affordable and had good customer service. So, considering those of you who are starting from the beginning and need someone to help you Plan your site, Design it and Put it up for the world to see, there are specific concerns that you will need to address.

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How important is a responsive website

responsive web designResponsive Web DesignAs more people are beginning to use mobile devices, like smartphones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing. And, it's not even just surfing. It's everything from browsing social media outlets, checking emails and doing some online shopping.

Because mobile Internet usage is increasing steadily, it's extremely important that your website is mobile friendly. Usually this isn't a major concern. You have a website designed for desktop users and another site specifically developed for mobile users. But, is it possible to have a site that is equally favorable for both desktop and mobile users?

There actually is a design that can handle both types of users. And it's called responsive web design.

What is responsive design?

A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.

In other words, with a responsive website design, you don't have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.

But there are some other really important reasons why you should make the switch to responsive design for your website.

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Web Site Theme - Is your sites theme search engine friendly?

choosing website DesignChoosing Website DesignYour websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content. The theme must be carefully planned. Here are some tips for developing a proper web site theme that will make search engines happy as well.

Choose a design that revolves around keywords and keyword phrases. For example, if your sites keywords are sporting goods, choose design elements that are associated with sporting goods. Use bright colors such as red and yellow. Use elements that are high impact and exciting, similar to thoughts associated with sporting goods.

Focus on the types of products, services, and information you seek to promote. You are selling sporting goods, not bedding. Focus on sporting goods and stay on that approach. Don’t get side tracked with a certain color theme you favor. Make your keywords the main focus of your theme. Make them bigger, and make them stand out against all the other content.

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