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Why Does My Website Fail?

seo readyS.E.O Ready"My website has been live for 3 months, and yet I get no traffic to talk about?"

Being part of the website design and web hosting business for over 10 years, I have seen countless clients cancel their hosting services, and even throwing away their domain names.

Personally, I believe that there is no site that is designed, that cannot do well. Any site that has/can be made, can reach its full potential on the Internet.

What the owner of the website does not understand, is that you cannot just put up a website, and expect it to do well. Websites need to be nurtured, optimized, mobilized and marketed, otherwise they WILL fail!

Please view the 6 most important things to do, to get your website noticed, listed, and to make your website "work for you".

  1. When considering your website design, many clients overlook the most important aspect of reaching their target market... Mobile and Tablet friendly websites. Is your website viewed on a mobile device or tablet exactly the same as on a desktop? 90% of people will answer "Yes, is that not how it should be?". The answer is NO. If your website displays the same on mobile and tablet devices, then it has not been optimized for these devices, and 95% of the target market is leaving your page as soon as it is opened. The simple reason is that your website takes too long to load, and all your text is extremely small, and yes you can "zoom" on most devices, but have you ever tried to read a page where you constantly have to scroll left and right to view all the text? Your clients will move on and search for another company. So, most importantly, get your website mobile friendly.
  2. The second most important thing you can do for your website, is to get a company to optimize your website content and website links. Search engines need to know what your site is about, and honestly, optimization is a daunting task for the beginner / intermediate web builder.
  3. Once you have an optimized website, you should now ensure that your newly optimized website can be found by the search engines. A professional package to submit your website is key. BEWARE the catches on the Internet that state they will submit your site to thousands of search engines, this is not necessary, AND CAN HURT YOUR WEBSITE RANKINGS! Storm Biz's submission package is the ideal start to get the search engines to list your domain, and send out their crawlers/spiders or bots to come and add all your pages to their index!
  4. It is now important for you to take control of your website! To increase traffic, and to keep your visitors coming back to your site, you need to update your content, at least on a weekly basis. If you don’t care for your website, your users will pick up on this, and feel the same about coming back to visit your website! Try to add a new article, or discussion once a week, or if you are selling products, keep adding them on a constant basis. YOUR WEBSITE NEEDS TO GROW!
  5. Now that your website is growing, you need to market your website, get your brand out there, and ensure that you have incoming links to your site! Firstly, this is not yet the time to spend money on more marketing, now is the time to do some research, and get your website brand on all the business directories out there! There are many directories where you can add your business/website details, for free. Search for directories where you can add your details for free, there are many, and keep your listings in relative categories matching your site content!
  6. Your final step to succeed is to spend some money... advertise your website with banners or text adverts wherever you can. Use google Ads. This is a sure way to get to the top of search engines! The best form of advertising your website is electronically, so take the time to search for companies that offer banner advertising, or contextual advertising, and make sure that your brand is seen by your target traffic. NO BUSINESS CAN SUCCEED WITHOUT ADVERTISING!

seobannerS.E.Ohope that this article will convince you that it is possible to succeed, but only if you are willing to take the time and money, to care for your website! Looking after your site will only ensure that it looks after you in return. Your website should be your best salesman, after all it is out there 24/7, but can it be found if you have not taken the time to ensure its existence?

Please feel free to post this article on your site, as long as all links are left intact!

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I have a working website, why do I need a re-design?

redesign your websiteRedesign Your WebsiteMy site is working fine, the links all seem to work, my content is added regularly and we are adding new features regularly. Why does my company need to have our website re-designed?

The most important reason companies are having there websites re-designed is to stay ahead of the trend that has taken over the internet over the past few years... and that is responsive websites. If you have not yet heard of a responsive website, then it is time to look at your website on a mobile phone or tablet... you will soon see if it displays differently on these devices, if it does not display differently, then its time to re-design your website, and make it mobile friendly, as 60% of searches are now done on mobile and tablets, and clients are navigating away from sites that are not mobile friendly.

It is important to realize that websites should be updated regularly, have new features added, and always have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take inventory, and put things back on track. It will also allow for a better user experience. A re-design is also essential if your website has been designed with software such as dreamweaver, or any program that does not allow editing via a content management system (C.M.S.).

Responsive website

As we have touched on earlier, the most important reason for re-designing your website is because your site is outdated, and not competing with your competitors on mobile and tablet devices. Users do not take the time to scroll or read content that has to be "zoomed" to be readable. If your website is mobile and tablet friendly, you have a 95% chance that the user will stay and browse your website. Google have revealed that 60% of searches are now being done on mobile devices, is your website competing in this field yet?

New Foundation

With any re-design it is a great time to do a little rethinking. Looking at your current site, a question needs to be asked. What is it that people want when coming to my site? By understanding what it is that people are looking for from your site, you will be able to better position that information within the architecture of the entire website.

Judging by the Cover

The old adage "Never judge a book by its cover" doesn't apply to your website. Users who visit your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the website.

Follow the Leader

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.

New Experience

New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration.

Cheapest Employee

Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a thing of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are, you are in reality making your site work harder for you. The simple fact is that you have a website, why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your website and your company.

Your Future Customers

The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with you future customers.

My site is working fine, the links all seem to work, my content is added regularly and we are adding new features regularly. Why does my company need to have our website re-designed?

The most important reason companies are having there websites re-designed is to stay ahead of the trend that has taken over the internet over the past few years... and that is responsive websites. If you have not yet heard of a responsive website, then it is time to look at your website on a mobile phone or tablet... you will soon see if it displays differently on these devices, if it does not display differently, then its time to re-design your website, and make it mobile friendly, as 60% of searches are now done on mobile and tablets, and clients are navigating away from sites that are not mobile friendly.

It is important to realize that websites should be updated regularly, have new features added, and always have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take inventory, and put things back on track. It will also allow for a better user experience. A re-design is also essential if your website has been designed with software such as dreamweaver, or any program that does not allow editing via a content management system (C.M.S.).

responsive web designResponsive Web DesignResponsive website

As we have touched on earlier, the most important reason for re-designing your website is because your site is outdated, and not competing with your competitors on mobile and tablet devices. Users do not take the time to scroll or read content that has to be "zoomed" to be readable. If your website is mobile and tablet friendly, you have a 95% chance that the user will stay and browse your website. Google have revealed that 60% of searches are now being done on mobile devices, is your website competing in this field yet?

New Foundation

With any re-design it is a great time to do a little rethinking. Looking at your current site, a question needs to be asked. What is it that people want when coming to my site? By understanding what it is that people are looking for from your site, you will be able to better position that information within the architecture of the entire website.

Judging by the Cover

The old adage "Never judge a book by its cover" doesn't apply to your website. Users who visit your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the website.

Follow the Leader

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go som

ewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.

Attracting CustomersNew Experience

New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration.

attracting customersAttracting CustomersCheapest Employee

Your website could be your

cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a thing of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are, you are in reality making your site work harder for you. The simple fact is that you have a website, why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your website and your company.

Your Future Customers

The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with you future customers.

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Why Choose Storm Biz as your Design Specialists?

Website Design? Is that all you need for your new business to be successful?

Website Design Packages From R3500.00Do you really believe that by putting up a business website, it will suddenly bring you millions of visitors overnight?

Let the professionals at Storm Biz help you with all your website design, website hosting and website marketing needs! I have seen many business websites, and companies fail, and hardly ever was it because of how the website design looked. We are here to show you how to succeed. We have designed, optimized and promoted websites, where one of our clients literally fired his sales reps after 3 months due to the fact that his website was doing better than his own sales staff ever could. So what's the secret?

Our aim is to see your business succeed, and we know what it takes to make your websites succeed. Website design is not what it used to be, and many website design companies have not yet realized this, but we have... Is your website responsive? Is your website mobile and tablet friendly? More than 60% of searches are now done on mobile devices and tablets? Is your website optimized for these mobile devices?

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