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What to avoid to make your website design effective?

content is like waterContent is Like WaterThe effective design is the one which is maximum simplified and conformable to your users because they are your main purpose. This one, simply and clearly announcing what your website is about. This one, quickly offering the users exactly what they are expecting to see on your pages, without being troubled with insignificant information. The big mistake made by a lot of web designers is to project their activities from their own point of view, without thinking about the user.

Factors, damaging the website design effectiveness

Additional time needed for website downloading
Badly written content
Complex design, abundant in elements
Difficult navigation, incomprehensible for user
No validated program language

Additional time needed for website downloading

Your pages downloading time is extremely important. Your users will shut your website down very quickly if you make them wait because of your slow downloading pages. The other sites are just a mouse click away from them.

  • Not important if you are talking about graphics, multimedia, scripts, applets - be cautious about their location on your site. Don't insert them without judging their position, just because you or your designer had an idea about it. Design them small-sized, too.

Copywriting SkillsCpywriting SkillsBadly written content

The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulty in reading the information on computers than on printed editions. They would rather scan it than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it.

Means to make text more readable and effective could be effectuated by using:

  • separate paragraphs
  • titles
  • subtitles
  • indentations
  • bullets
  • bolds
  • hyperlinks
  • different fonts and sizes

web frameWeb FrameComplex design, abundant in elements

  • Don't complicate users work by complex and abundant design, making the website confusing in terms of its downloading and its appearance on their screens.
  • Avoid frames. They could seriously damage your website usability.
  • Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful for, what they could win, using your services, because only its downloading will take several minutes. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.
  • Don't leave your pages without comprehensible title tags, clearly explaining what your page is about (title tag is the page title you see on the top of the browser).
  • Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.

poor navigationPoor NavigationDifficult navigation, incomprehensible for user

  • Don't upset user with bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by clicking the corresponding link.
  • Don't leave your site without a site map. The site map gives thr user the possibility to orientate quickly and easily on it.
  • Always put a link to the home page on each of your pages, plus the firm's name and logo, making them a link to the home page too.
  • Don't allow the existence of an orphaned page, where a user could feel lost.
  • Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thinking it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.
  • Don't make a text blue that is not a hyperlink. That will also confuse them.
  • Don't put a link that leads to the same page, only those that go to other page sections.

program codeProgram CodeNo validated program language

The code your site is written in is validated depending on browsers from different types and versions.

  • Incorrectly written program code will make your site users close it immediately due to its bad appearance in their browsers.
  • Correctly written code is the best way to ensure your pages are appearing correctly in as many browsers as possible.  It includes old versions and versions that will be published.

For a free quotation, or to discuss your requirements, please do not hesitate to contact us.

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What Makes A Research-Friendly Site?

Mobile BrowsersMobile BrowsersNowadays, the most popular source of research work is the Internet. In fact it has already shrunk the world into bytes. All the information, data, facts, truths as well as the confusing principles and ideas are pushed into the World Wide Web for the users to have access and knowledge of their existence.

Research is an important part of our existence. Without it, bright ideas will never luster, innovations will lose its existence, and progress will only be true in our dreams. Research is our driving force. It makes us knowledgeable and when we are knowledgeable we clamor for more knowledge and to be the best in our industry.

Research therefore, is a continuous aspect in our lives. We have to satisfy one urge, in order to alleviate to another prospect. Thus, we must make our site Research-friendly, so as to accommodate everybody's need for research. But how do we do it?

First, there must be CONDITIONING of the mind. Know your target market. As a site especially catering to the research needs, you must provide the visitors the perspective most convenient to them. Give them easy options and let them adjust to your process quickly and effortlessly.

target marketTarget MarketNext, in giving them information and instructions, make sure that they understand your lingo. Shower of technical terms will definitely annoy them. Might as well, give it in the usual parlance.

If the term is too technical, DEFINE it. The term or concept may be foreign to them, so have the grace to explain it to them. That is the most conducive way of informing your viewers.

Then, provide an excellent overview of your site, and, if ever there are processes that need to be discussed, better discuss them for their complete understanding. Give them the 'COMPLETE PICTURE' and if necessary give them the salient little details.

If you are into products, give the viewers a grasp of what it is all about, how it will help the viewers, and also tell them the advantages that it can give them. You can even compare your products to the ones already out in the market. If you are into services, like web design services, give them the idea why they should get your services. What is your process, specialty and priority? Are there things that you should relay to them? Your ideas, concept, and knowledge will influence their decision on whether to get your services or not.

Finally, make sure that vital information is easy to find. The keyword is ORGANIZATION. If you have a verbose site, never forget to use a good search tool for easy searching.

making decisionMaking a DecisionGuarantee that your viewers will definitely find the details, definitions, explanations, and 'call for action' at one glance. If they do not find it, then your site is a useless piece of crap!

It pays to have a research-friendly site. Aside from the fact that the visits will uplift your search engine rankings, it will also boost credibility and elicit trust among viewers. As a result, you will have more purchases and subscriptions than your competitors.

Be sure that your site will encourage them to decision-making. Not just any decision. It must be a decision that will be most favorable to you.

For a free quotation,

 or more information, please do not hesitate to contact us today.

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What to Publish on Your Website: Content Development

Content is a king for the profitable websiteContent is King for a Profitable WebsiteMany businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-added website.

1. Write what you know

Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.

2. Entertain

Everyone likes to be entertained.

For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.

business newsBusiness News3. About Your Business

Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branch in Gauteng"

4. About Your Product

What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features.

A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.

5. Back to the Plan

Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?

6. Watch your competition

6.1. What are competitors offering through their website that you are not?

6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.

6.2. What are you offering on your website that competitors are not

explore what you knowExplore What You KnowThis raises two questions:

6.2.1. Is the information you offer really satisfying? Does it need to be there?

6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?

7. User Behaviour

Consider your Internet market - what do they do on the Internet.

7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this

For a free quotation or more information, please do not hesitate to contact us

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What A Difference Good Copywriting Makes

copywritingCopywritingWeb site copywriting is a special method that allows the companies to advertise and promote themselves. In today's highly competitive and ever-changing online environment, it is not enough to rely on the texts alone. One should combine the knowledge of offline copywriting with online realities.

Professionally written website copy (www.killer-content.com/webcopywriting.php) is one of the most significant and important elements of your web site. It is widely regarded as one of the most effective ways to communicate with your potential customers, retain old ones, and attract new clients. In the developing of your web site, you should understand that web site copywriting is one of the most significant elements of your marketing strategy. It is used by many companies to promote their businesses and services. It is widely regarded as one of the most efficient tools in the developing of online copywriting process

surfing the netSurfing The NetHow do people get to your web site? How do they find your company's website? Certainly, some of them already know your company, and some of them might visit your website, because they have read advertisements about your company. However, most of the visitors visit your site through the results of search engines, after they put search terms they are interested in into the search engine boxes. Once the visitor has come to your website you should try to grab his attention immediately. One should remember that most of the visitors do not have much time to read the whole text of your website, the bulk of them just skim through your text. That is why one should develop a trustworthy, and reliable connection with the visitor right from the start. This is a prerequisite for transforming him into your potential client. If the visitor is not interested, or not impressed with your text, he will be impressed with the text of your competitor.

Try to be precise, coherent, and communicate with only one customer at a time. One should be engaged in direct dialogue with your customer. Individuality is what matters. By emphasizing that you speak directly to a person you might make your message more custom-oriented. The most successful web site copywriting copy, is the one written, based on marketing research of your targeted audience. That is why the services of marketers who can evaluate the competitors of your market, as well as the wishes and expectations of your potential customers, must be used in conjunction with the development of well-written copywriting copy.

For more information, or a free quotation, please contact us today.

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Why Choose A Professional Web Designer?

seo for good websiteS.E.O for Good WebsiteIt seems that almost every Tom Dick and Harry does web design in one form or another. Everyone seems to know a friend's brother's son who can build websites for real cheap. Why choose to pay the sometimes high fees that web designers charge?

There's a right way to build websites and there's a wrong way to build them.

There are a number of considerations when building a website. The first is that the website being created is search engine friendly. I've seen some websites built in such a way that search engines couldn't see more than the home page. This results in a fraction of the traffic potential that would otherwise result from the website.

Professional or Mickey Mouse?

A poorly designed website reflects on the business that it is attached to. When your prospects visit a website that is poorly created, they will tend to project that first impression onto the rest of the services that your company has to offer. This can affect everything, from how often you close sales, to how much you can charge a client. In other words, it hurts your bottom line.

Anyone can create a simple web page. How many people can create a professional image?

Bad Web DesignBad Web DesignWhat kind of recourse do you have?

If a high school kid is creating your website, and something goes wrong, or you spend months waiting for it, only to find out you wouldn't want to use it anyway, what can you do about it? When you choose a professional web design firm that can provide you with a list of satisfied customers, you can at least look at a track record you can count on.

You get what you pay for

contentwritingContent WritingIf you pay someone to build a simple website for you that ends up turning customers off, how much has that website really cost you? Getting a professional looking website may be more costly up front, but it will pay for itself many times over in the long run.

Communicate a consistent Business Image
By having your website created by a professional, and having the content of that website written by a good business writer, you can have a powerful ally towards increased business sales and customer satisfaction. Choosing the right professional website designer can go a long way towards helping you achieve your business goals.

If you need more information, or a free quotation, please do not hesitate to contact us

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