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Traffic Demographics

Website TrafficWebsite TrafficHow much do you know about the visitors to your web site? Are they directly interested in what you have to offer them? Is what you are speaking about on your site general information that is available anywhere on the internet, or something that they can only get from you? If you are simply rehashing what everybody else is saying, then you are losing out on a lot of traffic, and a lot of income.

Exactly how much you need to know remains something of a mystery. However, it is relatively safe to say that if you offer only generalities on your web page, you may generate a lot of traffic but you will probably not get a lot of return visitors. While people who come to your site initially, may provide some base ad revenue, unless they can interact on your site, they are probably not going to be very receptive to actual sales pitches from you.

HealthCareHealth CareFor example, if you are involved in the health care niche, and you only put out a couple of hundred articles about how important health care is, without giving your visitors and readers any real or useful information, it is not likely that they will be returning to get any real information from your site. When you offer them something of substance, no matter whether it is a digital product, or something more tangible, they will remember your mediocrity, and not be compelled to purchase your offerings.

On the other hand, if you have fifty well-written articles, discussing the different types of health care, and different concerns, benefits, and hazards of specific health care needs, your visitors will be more likely to return. When you have something specific to offer those readers, they are bound to be more responsive to your offers.

You can have ten thousand people on your list regarding your particular niche, but are you taking all of the possible variations into consideration, in order to offer something that is directly relevant to your list? That is not to say that you have to get into too much detail, but that you do need to offer them something that is directly related to a specific need. If there is no specific need to fill, none of your visitors will feel a need to purchase it.

While you do not want to narrow your niche down so far that you no longer have any real audience at all, you do want to include specifics about as many of those subgroups in your niche as is possible. Concentrate on building them up one at a time and you will actually fare much better than you would by bombarding them with everything all at once.

health care nichesHealth Care NichesIf you return to our health care niche example, you could very well start off with a general site, stating the relevance of health care, and how important it is for everyone. That main heading can then be broken down into sub-categories, in order to meet and fulfill the needs and requirements of all of the people that visit your site.

The health care needs of a professional athlete are going to be different than the needs of an elderly and infirm person. However, by including sections in your site to cover the needs of both of those groups, you have expanded your audience by providing more specifics separated into different areas. You have also accomplished this without alienating either group. This is something that is very relevant when you want to generate return traffic or confidence in the products you have for sale on your site.

Whatever particular niche yours happens to be, try expanding it as far as possible while continuing to provide enough information for the casual reader to learn what category they belong in. Offering something for both the general audience as well as more specific information for each of the groups within that arena will only expand your audience, your credibility and your income.

For more information, or a free quotation, please do not hesitate to contact us

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Good Domain Names Make Your Dreams Memorable

perfect domainPerfect Domain Name"What was the name of that website? It was good. It has something to do with..."

Is your web site like many others?

Domain names always on the tip of a visitor's tongue, but not quite memorable enough?

Your choice of domain name needs to be easy to remember, as well as focused enough that your visitor will know right away what your site is about.

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How to Avoid the 12 Common Web Design Mistakes

Website Redesign ChecklistWebsite Redesign Checklist

Are people visiting your web site, but not buying? This may be a sign, and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes. I have done the same when writing an article – everything looks fine when I have finished, yet when I review it the next day, I am amazed at how many mistakes I have made.

Let’s take a look at some of the most common Web Design mistakes:

1. Sloppy Web Site Copy – your heading and first paragraph should clearly indicate the purpose of your web site. “Content is King” on the Net, so make sure there is plenty of focused information for your visitors. The content should draw the visitor through the site, to take action in the end. Include contact information on every page in case people have questions..

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Web Site Professionalism? What Is It?

professional website designProfessional Website DesignYour web site should be:

  • visitor friendly to navigate
  • search engine friendly for the crawlers
  • automated with e-commerce and subscription forms...

Your visitor should get the feeling that you know your 'stuff'.

Here are few tips to show your web site professionalism:

1. Uniform Layout and colors:

When you see Arial font on one page, Verdana on another or some other on different page and top menu navigation on one page and sidebar navigation on another... How do you feel about the site? Immediately what strikes your mind is 'Newbie webmaster'. Keep a consistent lay out throughout the web site. You can use SSI(server side inclusion) to update the whole site within seconds. http://www.webmasters-central.com/wd/ssi-content.shtml

2. Links:

Check links for 404 page not found errors. When your visitor clicks on order link and found 'page not found error' and come again after two days to see the same error... Means you noway care about your web site.

3. Start Your own opt-in list:

Ezine or a free course opt-in lists gives you good credibility. You can also have mailing lists for updates of your products.

http://www.scripts4webmasters.com/arpproadv/index.shtml

http://www.autoresponseplus.com/

4. Customer support:

Offer good customer support. No matter what type it will be... Live support or email support or phone etc. State clearly the options that your visitor can contact you.

5. Write articles and publish on your web site:

This way you can attract the search engines and visitors. Your pages shows up in search engine results and not to mention the increase in your web site traffic.

let us build your dreamLet Us Build Your Dream6. Start Your own affiliate program:

You can do this by cgi scripts that install on your web server. When your affiliates keep your web site links on their web sites and your web site link popularity goes up and get good ranking in search engines.

7. State Your private policy:

State the terms of use of your product and website, disclaimer, private policy regarding the visitor logs etc. This way you will be saved in most situations.

Please contact us for a free quotation or for more information

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SEO and Internet Marketing

Internet Marketing for businessInternet Marketing for BusinessInternet marketing is a very important tool to help you to convince visitors to buy from your company. SEO is the King of Marketing. Without proper SEO you will always have the short end of the stick.

In today’s world, people spend their time searching online for products or services they require, therefore, if your website is not visible, you will have very few, if any, potential clients visiting your website.

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