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Icing on the Cake of Your Business

millstone round the neckMillstone Round Your NeckYou have just finished designing your new website, and feel proud and happy. The last thing you want to hear now is that you must pay for SEO. It may be the last thing you want to hear, but it is the most important thing you need to hear, if you want your website to be visible on search engines, and if your website stands any chance to succeed, and bring you the customers you need and want.

SEO is not something that you just slap onto a website like icing on a cake. SEO should be mapped in when planning your website structure. CMS (Content Management Systems) give you the best results for your business. Your content on your landing pages should lead prospects along a buying slope.

You can have a really attractive looking site, but if the content is not of a high standard, and the SEO is not properly done, you will end up with a stagnant website, which is like a millstone around your neck.

icing on a cakeIcing on a CakeAs with baking a cake, all ingredients are added in and mixed properly to achieve success, so too your website. The planning, designing and SEO are all important ingredients to ensure successful business results for your company.

A professional SEO consultant can help you, even if you started in the wrong order, but remember, it will take more time, more effort, and more money, and also some major restructuring to get it done properly.

Google and other search engines need help in understanding your business, and good, professional SEO that is properly woven into your website’s DNA, can help showcase your business to search engines, to the benefit of your company.

Don’t get left behind or ignored by search engines, be on the forefront and be seen regularly when prospective clients search the web. A good professional SEO expert will see to it that your keywords are visible and easy to find.

Contact us today to discuss your requirements, and what would best suit your company, or request a free quotation.

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SEO Prices Are Variable

SEO PricingSEO PricingThere are no universal standards by which you can set a fixed price for SEO, as there are too many factors to consider.

If your website is not properly set up for SEO, and you have a lot to fix or set up, then you will need a bigger budget for SEO.

If, on the other hand, your website is properly set up for SEO, with good content in place, your budget requirement will be a lot less.

Keyword analysis, link building, and other SEO activities are unique, and customized differently for specific situations.

As we have said before, if you only want to do local advertising in a small town, and your products or services are not in great demand, or you don’t have many competitors, your budget will be exponentially smaller than if you are wanting to advertise countrywide on a larger scale, and you product has many competitors. You would obviously then need a larger budget.

limited budgetlimited budgetRemember, if you are not going to do proper SEO, and your competitors are, then they will walk away with a large portion of the potential clients.

SEO is a specialized service, and, as such, it involves teams of people working behind the scenes. When you opt to use a very small, or limited budget, you are tying the hands of the team, and you cannot expect stellar results from their restrained efforts. In other words, you are shooting yourself, and your business in the foot. You will be going nowhere slowly.

If you still have doubts about how SEO works and how it all interacts together, do not be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it. It is a safe investment, and worth more if it convinces you about the real value in adopting a professional SEO strategy.

The decisions you make for your business rests entirely on your shoulders, make sure you make the right choice to enhance and grow your business.

Please feel free to contact us if you need more information, or would like a free quotation.

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How Much Will SEO Cost ?

how much does seo cost1How Much Does SEO CostEvery client I meet has only one main question. How much will SEO cost?

• Not…What can SEO do for me?
• Not…How will SEO benefit my company?

NO!!! What do you charge, or how much will it cost?

There is only one answer to that. It depends.

That sound vague? Maybe, but it is a true and honest answer.

Every clients likes to save money, but still wants great results from search engine optimization. SEO isn’t simple or easy. If you are only looking to save money on SEO, you are taking your eye off the more important issue of intelligently allocating your marketing budget across the different tactics available, of which SEO is often the most cost effective

If an “expert” takes one look at your site, and quotes you a complete price for SEO, be on your guard straight away. They may be able to fix some obvious weaknesses, or help you pick some low hanging fruit, but true and lasting SEO is about a lot more than that.

Fact of the matter is, SEO isn’t something you plug in, or install into your website. Good, professional SEO is a process, of which research and planning are critical components.

increase Your Revenue SalesProfit Per Sale Conversion RateNo true professional SEO consultant can, or will, make an offhand estimate, or just set a “price per site” for their services. It all depends on the nature of your business, who your target audience is, what your goals and targets are, and a lot more.

As a client and business owner, your focus should not be on the cost alone. You need to focus on the key performance indicators (KPI’s) of your business, , cost per acquisition etc., which are all very important.

By using a non-professional SEO service to save money, you are doing yourself no favours, as you won’t earn a lot from it either. In fact it can have a very detrimental effect on your business.

The decision is ultimately yours. What is best for your company? Saving money and not getting proper SEO, or paying a fair price and benefitting from a real professional SEO doing a great job, and getting great ROI (returns on investment)

We hope this has helped you see the benefits of good professional SEO, and it will aid you in making that all important decision as to what is best for your company.

If you have any queries, or would like more information, or a free quotation, please do not hesitate to contact us. One of our consultants will be able to help and advise you on what is best for your company.

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SEO and Internet Marketing

Internet Marketing for businessInternet Marketing for BusinessInternet marketing is a very important tool to help you to convince visitors to buy from your company. SEO is the King of Marketing. Without proper SEO you will always have the short end of the stick.

In today’s world, people spend their time searching online for products or services they require, therefore, if your website is not visible, you will have very few, if any, potential clients visiting your website.

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SEO Takes Time

Finding High Volume Search KeywordsFinding High Volume Search KeywordsDue to the fact that SEO does take time and is in fact a long-term investment, it may be best to consider a monthly retainer. Aggressive campaigns do have their place, but lasting SEO results come from long-term relationships. You cannot expect to see the real value of SEO in the first months. It takes a while to get really good results as it takes extensive operations that do produce results months down the line.

Without SEO it could take seven or eight months for Google and other search engines to find and start crawling your website, whereas good SEO will build you website’s visibility month by month and you will see a steady climb in your rankings. There is no magic wand to give you instant results.

By limiting your SEO budget, you are limiting your ranking climb and it will take longer for your website to be crawled regularly. A good SEO Professional will do keyword research and test the keywords for visibility to search engines.

If you choose to go with just anyone instead of a good Professional to do your SEO, you will also find that you are not getting the ROI you would like. You will be picking only from low hanging branches. A good professional knows their job, and you will be compensated over and over for the investment you make in them.

grow your online businessGrow Your Online BusinessThat is the reason we advise you invest in pre-analysis by a professional. A true professional will study your market, to see it is big enough to drive enough volume, that the competition is weak enough for you to fight and win, and advise you accordingly. SEO Professionals will show that you are getting a larger amount of targeted traffic from their efforts, and if this traffic converts at a high rate into sales and profit, then the impact on your business will be so much greater.

We trust you understand the importance of good, professional SEO services better, and will make the right decision for your business. The sooner you start, the sooner you will see results.

Contact us if you would like to speak to a consultant, for more information, or to request free quotation.

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