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When Your Graphic Designer Costs You Money…

when your designer is costing a lotWhen Your Designer Costs Too MuchSo how do you know when your graphic designer costs you financially and emotionally?

When a file is not prepared correctly… When you go to press, and have your media material produced in prints, and find out that the file was built incorrectly, then that's the time when your graphic designer will cost you money.

Many pre-press operators have complained about having to correct graphic designers work. To have a file prepared incorrectly can have drastic financial, and emotional consequences, for the owner. The time needed to rectify the problem can cause major delays, and additional expense. This is due to the graphic designer's understanding that his job is done, when he produces the design that you require.

It is therefore necessary for a graphic designer to understand the basic principle of what you see on screen, may not be the same when it comes off the press. A designer should know how to correctly build a bleed; check that the panels fold correctly; and that colour separation is well understood. The list goes on and on. If these issues are not properly addressed, the customer will most likely pay for additional costs, because a print house, or service provider,will definitely charge extra for fixing the problem.

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5 Valuable Search Engine Optimization Tips

seo contentContent OptimizingSearch engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:

1. Content is Key

Webmasters are extremely concerned with optimizing their code and as a result, they often forget about optimizing the content. As optimization tips go, this is one you should pay close attention to. The first 200 words of your home page should be loaded with keywords, this includes your headline. Some search engines, particularly those that ignore meta tags, will actually use the first few lines of text (including the headline) as your site description.

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Profiting From Small Search Engines

Pay Per Click Advertising 1Pay Per ClickOnce you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.

Defining Tier 1 And Tier 2 Search Engines:

Two things separate Google and Overture from the rest of the Pay Per Click Search Engines. The big players deliver more traffic, and the quality of the clicks is often better. Simply put, if you advertise on Google and Overture your ad will be seen by more people, and these people are more likely going to buy from you. This is why it’s difficult to ignore the big players when crafting your Pay Per Click Advertising strategy. However, if you're willing to put in the effort, you'll often discover it's the smaller, lesser known, Search Engines that ultimately deliver the most profitable traffic to your site.

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