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I have a working website, why do I need a re-design?

redesign your websiteRedesign Your WebsiteMy site is working fine, the links all seem to work, my content is added regularly and we are adding new features regularly. Why does my company need to have our website re-designed?

The most important reason companies are having there websites re-designed is to stay ahead of the trend that has taken over the internet over the past few years... and that is responsive websites. If you have not yet heard of a responsive website, then it is time to look at your website on a mobile phone or tablet... you will soon see if it displays differently on these devices, if it does not display differently, then its time to re-design your website, and make it mobile friendly, as 60% of searches are now done on mobile and tablets, and clients are navigating away from sites that are not mobile friendly.

It is important to realize that websites should be updated regularly, have new features added, and always have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take inventory, and put things back on track. It will also allow for a better user experience. A re-design is also essential if your website has been designed with software such as dreamweaver, or any program that does not allow editing via a content management system (C.M.S.).

Responsive website

As we have touched on earlier, the most important reason for re-designing your website is because your site is outdated, and not competing with your competitors on mobile and tablet devices. Users do not take the time to scroll or read content that has to be "zoomed" to be readable. If your website is mobile and tablet friendly, you have a 95% chance that the user will stay and browse your website. Google have revealed that 60% of searches are now being done on mobile devices, is your website competing in this field yet?

New Foundation

With any re-design it is a great time to do a little rethinking. Looking at your current site, a question needs to be asked. What is it that people want when coming to my site? By understanding what it is that people are looking for from your site, you will be able to better position that information within the architecture of the entire website.

Judging by the Cover

The old adage "Never judge a book by its cover" doesn't apply to your website. Users who visit your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the website.

Follow the Leader

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.

New Experience

New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration.

Cheapest Employee

Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a thing of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are, you are in reality making your site work harder for you. The simple fact is that you have a website, why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your website and your company.

Your Future Customers

The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with you future customers.

My site is working fine, the links all seem to work, my content is added regularly and we are adding new features regularly. Why does my company need to have our website re-designed?

The most important reason companies are having there websites re-designed is to stay ahead of the trend that has taken over the internet over the past few years... and that is responsive websites. If you have not yet heard of a responsive website, then it is time to look at your website on a mobile phone or tablet... you will soon see if it displays differently on these devices, if it does not display differently, then its time to re-design your website, and make it mobile friendly, as 60% of searches are now done on mobile and tablets, and clients are navigating away from sites that are not mobile friendly.

It is important to realize that websites should be updated regularly, have new features added, and always have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take inventory, and put things back on track. It will also allow for a better user experience. A re-design is also essential if your website has been designed with software such as dreamweaver, or any program that does not allow editing via a content management system (C.M.S.).

responsive web designResponsive Web DesignResponsive website

As we have touched on earlier, the most important reason for re-designing your website is because your site is outdated, and not competing with your competitors on mobile and tablet devices. Users do not take the time to scroll or read content that has to be "zoomed" to be readable. If your website is mobile and tablet friendly, you have a 95% chance that the user will stay and browse your website. Google have revealed that 60% of searches are now being done on mobile devices, is your website competing in this field yet?

New Foundation

With any re-design it is a great time to do a little rethinking. Looking at your current site, a question needs to be asked. What is it that people want when coming to my site? By understanding what it is that people are looking for from your site, you will be able to better position that information within the architecture of the entire website.

Judging by the Cover

The old adage "Never judge a book by its cover" doesn't apply to your website. Users who visit your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the website.

Follow the Leader

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go som

ewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.

Attracting CustomersNew Experience

New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration.

attracting customersAttracting CustomersCheapest Employee

Your website could be your

cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a thing of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are, you are in reality making your site work harder for you. The simple fact is that you have a website, why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your website and your company.

Your Future Customers

The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with you future customers.

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Web design: Keep it clean

less is moreLess is MoreWhen designing your website, remember one thing: Less is more. Some people make the mistake of filling up every pixel on their web page with a different image or graphic or piece of text. Not only does this usually look bad, but it greatly diminishes the chance that the visitor will be able to find a focal point. People don’t like being confused when they visit a web site. They like simple.

column structureColumn StructureInformation overload

Try to not use more than three columns in your layout. Some websites can get away with one column, others need two or three. A good web designer will be able to develop a strategy for successfully laying out their website content in only a few columns.

Colors that complement

Try to avoid using more than 5 colors on your website. Develop a color scheme and stick to it. A great site that has heaps of working color schemes is at http://www.colorschemer.com. They also have a program called ColorSchemer that makes choosing colors a cinch. No, we don’t work for these guys - we just love their website and software! One of their recent blog posts was about our company’s obvious favorite color - blue!

Content is king

Make sure that the content on your pages is informative and to the point. Many web surfers have short attention spans and will lose interest if your web page content isn’t concise and clear. On the other hand, if you have a lot of informative, valuable information, post as much of it as you can. The web needs a lot of good content to make up for all of the bad website content out there.

too many imagesToo Many ImagesUse images wisely

The same can be said for website images - don’t abuse them. Not only do too many images look tacky and unprofessional, but they can significantly slow down the loading of your website. As mentioned a moment ago, web surfers have short attention spans. If your website takes longer than 5-10 seconds to load, you risk losing visitors. Make sure that your images have been optimized in Adobe Photoshop or other image editing software. Optimized images will load much more quickly than images that are saved without any optimization.

Web pages that suck

Web design talent is not something everyone has been gifted with. Someone went so far as to prove this fact by creating a website called Web Pages That Suck.com. On this site you will find many examples of, forgive us for saying, terrible websites. Those who created these sites obviously did not read their Web Design 101 book. We actually found this site helpful, when many of us at Chromatic Sites first began our website design careers. You can learn a lot from other people’s mistakes. Try your best not to end up on that website.

Please do not hesitate to contact us for a free quotation, or more information

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What Are My Chances To Get The First Place In Search Engine Listings?

rich man with moneyRich Man You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings, targeting popular keywords. Sounds easy, right? Wrong! To be honest, chances for a regular small business website to get to the top of the search engine listings are close to zero, and each day they become smaller and smaller, as a number of new and old websites grow.

Let's examine the situation from the beginning. Search engines just need your content to deliver it to searchers. If a searcher is happy with the search result from the particular search engine, he will come back, and use this search engine again. Do not think that search engines serve to send customers to your website. They DO NOT CARE about your website or your business. All they need is content.

When the search engines first appeared on the Internet, they needed help to determine what your site is about, and how relevant your website is to search queries. People used "Keyword" meta-tags in those days. Keywords gave too many opportunities to cheat with search engines results, so searchers were not happy with their search queries results. Same thing was with the search engines. Manipulation with a website position in the search engines listings became known as Search Engine Optimization. That was the time when you could actually wake up a rich man, after the search engine came to your website, included it into its database and started sending you thousands of customers.

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What Can Lots Of Content Do For Your Site?

content really is kingcontent really is kingToday there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others don't know where to begin or are too lazy to do the work.

Content really is king! Why? because visitors will stay longer or will come back more often and they are more likely to buy from your business. Visitors know you are an expert in your site's topic because you write informative articles, which leads the visitor to trust your business more. And to your visitors it's all about trust because if they can't trust your business, how can they trust the product/service you sell or how can they even know that they will receive the product/service.

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Why Optimizing Your Site For Speed is Important? Tips on How to do so!

frustrated waiting for site to loadVery Frustrated With WaitingIf there is one thing we have all suffered through, it is waiting for a site to download online. It seems like it is the worst thing in the world, and will never end. We actually either click off of the site, or, after the initial download of the front page completes, we then click off of the site because the subpages take too long to load. We have all been here, and this article is to help make sure your visitors don't go through it as well.

The reason why a website’s speed of download is important, is actually very simple, and we have broken it down into two parts:

-The first part is that people want to get to where they are going quickly. This is pretty straight forward, and now-a-days no one seems to have the time to wait for a site to download(no matter how important it is).

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