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Your Logo: Much More Than a Decoration

Logo DesignLogo DesignWhat are the company logos that you remember the most? As you are about to design your corporate identity, take a look around and notice the logos that are all around us. Most of the time, they are very simple icons. Sometimes they graphically represent exactly what the company does, but others are a simple mark that makes an impression. Here are some tips to help you get a memorable corporate identity of your own:

1) Find a Designer You Can Trust

First of all, you need to find someone that truly understands the importance of the creation and implementation of a company’s identity. Beware of a designer that says “Yeah, I do logo design.” A logo is only part of the package. In order for the logo to work, it needs a color scheme, fonts that complement it, and a complete ‘look and feel’ that ties all your communications together.

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