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24 Essential Pages to include on Your Website

page layoutPage Layout Holy GrailWondering what pages to include on your website, and why? Here is a list of important information that should be included on your site.

Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself, or forget vital information. The most common pages on successful websites include:

1. Home Page (First Page)

This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

2. Products / Services

It is useful to have a separate page for each product/service, and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don't want to wait until tomorrow when they can speak to you on the phone.

3. Contact Us

Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

4. Pricing

Whenever possible include the price of your products/services. Even if you can't be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 - $60 per room.

client testimonials for your businessClient Testamonials for Your Business5. Testimonials / Product Reviews / Before & After

Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service, and/or products. Make sure the testimonials are real, and if possible, provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.

6. Frequently Asked Questions

This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website, and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer's concerns, that may otherwise be an obstacle to making a sale.

7. Response form such as "Subscribe" or "Enquiry" form

An absolute must if you want to build a mailing list. Most people don't like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis, by sending out information that may be of interest to them. You may even wish to develop an on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.

subscribe to newsletterSubscribe to Newslatter8. On-line Magazine or Newsletter

This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:

(a) Email subscribers on a regular basis, or

(b) Publish it on your website.

Or both. Include information about your business, industry, or anything that may be of interest to your customers.

9. Resources/Articles

Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses, include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.

10. About Us

This is a very important page, as it tells your customer about who you are, and why they should buy your products, services, and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff, (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and ínsurance certificates, and any awards you may have won.

11. Guarantee

Provide a money back policy. The longer the policy period, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.

online surveyOnline Surveys12. Survey

Find out what customers think about your website, business, or product.

13. Events Calendar

This can relate to your business, or industry. If you are an artist, you can feature dates where and when your art will be displayed, or if you are a singer, where you will be performing.

14. Search My Website Feature

Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word, or phrase, and then search for it on your site. It's like having a mini search engine, only instead of it searching the world wide web, it just searches your website.

15. Return/Refund Policy

To make your customers feel more comfortable when making a transaction at your website, you should provide them with your return/refund policy. Ensure it is easy to understand and spelled out step by step.

16. Privacy Policy

Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust, and privacy is the number one ingredient in trust.

17. Site Map

A site map shows visitors how the site is laid out, and which sections are where.

CopyrightCopyright18. Copyright Information

Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of "Copyright (c) 2004, Your Company Name".

19. Links

Here you can place links to the manufacturers of your products, trade associations, or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.

20. Media Information

Include any information, articles, photos of your products, staff etc that have appeared in the media - print, TV, radio or internet.

21. News

This can include news about your products/services, or about your industry.

22. On-line store

An on-line store allows you to sell products directly on the internet, 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.

• Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective.

• The actual process of placing the order must be simple.

• Make sure you accept common and convenient methods of payment.

• Continually test your store so that you understand your customer's shopping experience.

blog and networkblogging23. Blog

A blog is a journal that is available on the web. The activity of updating a blog is "blogging", and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly, using software that allows people with little or no technical background, to update and maintain the blog. Blogs are a great tool because they help with:

(a) Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.

(b) Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google's Blogging Tool), every message you post creates a new page on Google, so in a very short time you could have lots of pages pointing to your website.

(c) Stay Ahead of Your Competition. Blogs are relatively new, and chances are your competition does not use them yet. So you will be seen as an expert in your industry when you post your knowledge and expertise.

(d) Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles, and have them picked up by the media.

(e) Free or Low Cost

Image GalleryImage Gallery24. Photo Gallery

Even if you do not wish to sell your products on-line, you may wish to showcase your goods, or services in a special photo gallery - show how your products or services are being used by your customers. They say "a picture speaks a thousand words" and on your website it is particularly important.

Don't give your customers a reason to visit your competitor's website, and provide them with all the information they may possibly need or want.

For a free quotation, or more information, please do not hesitate to contact us

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What is Blogger.com?

blog platformBlog Information PlatformIn the late 1990’s three San Francisco based web developers came up with the idea of being able to share information about anything on the web. The terminology they used was called blog. It's use was considered a mix of web page / personal journal. It's original usages were vast and wide, but more and more people came to use them as a personal tool that is available anywhere the Internet is. The three friends would eventually create Blogger.com one of the largest blogger sites on the Internet today. Blogger, which stands for Web Logger, has increased in popularity over the past three years. There has been so much interest in what capabilities it holds Google.com purchased them. Eventually, Google assimilated their technologies and imported them into the popular plug-in, The Google Toolbar.

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Why Simple Landing Pages Work

Internet MarketingInternet MarketingAre you just getting started in Internet Marketing and you want to sell something? Not having your own product, you decide to try affiliate marketing (selling someone else’s product). OK, great…but how do you do it?

You can buy hundreds of e-books, all with different “systems” or strategies and you can find lots of free information as well. Eventually though, you are going to realize that you will need to make some landing pages.

What are landing pages? Landing pages are where you want your visitor to ”land” and once there, you hope they click on your link to go to the seller’s website, where they will then buy the product.

Why not just link directly to the sellers website? Why do you need a landing page at all? Well, it depends on how you are going to get your visitor to the seller’s site. A popular way is by writing articles, having them published, and having readers find those articles and click on the links inside them. The problem is that many article sites do not allow direct affiliate marketing links. They will allow links to your website or landing page, but not directly to the seller.

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