Guide to choosing the right web design company

judge the book by its coverThis Time DO Judge The Book By It's CoverChoosing a web design company can be a little tricky, and many times it's a gamble, but if you know what to look for, you can save yourself a lot of stress and frustration. If you don't, however, you could be stuck with poor service and empty promises, as well as being faced with ridiculous bills. Take time to empower yourself with the following knowledge, and learn to spot a bad choice in web design companies from a mile...

LOOKS

This is one of those times, that judging a book by it's cover is in your best interests. A web design company's website is it's book cover, so naturally, if their website is not stimulating...chances are that they will create an unstimulating design for your website...which in turn, is YOUR book cover. If your book cover is amateurish, your potential client may very well pass you by, imagining that your service, or product, would be as exciting as the site they've just seen...

LOOKS vs PRICE

If the client liaison of the web design company drives a Ferrari, there's a very good chance that they are overcharging their customers. Web design prices vary greatly. There are no set guidelines for quality ,nor are there any recommended pricing structures, so one must use one's own discretion here. I can't tell you that R 4000 is a good price for a small website, because it depends on the web design itself. If I may use a fine art analogy here. R 1 million is a ridiculous price to pay for a Trechikoff, but an incredible bargain for a Van Gogh.

EXAMPLES

If the web design company does not supply examples of their work or some form of portfolio, it can mean one of two things. Either the company is just starting out and has no work to showcase yet, or they are not confident enough to display their work because it is not very good. The other problem I've come across here is when a web design agency has a long list of clients that they have allegedly done work for, but no links to the work itself. In cases like these, you can rest assured that at least half of their clientele are made up and the other half of their clientele are upset by their shoddy workmanship. Bottom line is: If the company is any good, they will proudly display examples of their work. If the company just doesn't have any work to display, you're taking a gamble. It's your call.

lazy and unreliable manLazy and Unreliable ManSERVICE

There are three kinds of service you will come across in the web design industry. The first kind are lazy and unreliable, the second kind are very enthusiastic and will promise you the world, but won't deliver, and the last kind (which is the kind you are looking for) will get back to you promptly, and meet, or even exceed your expectations. The latter is very difficult to come by. Here's how you can spot the different kinds...Should you ask for a quote from a web design company or get in touch with them via email and they do not get back to you within twelve hours, then you can expect this kind of service for the entirety of the job. They are lazy and do not feel that you are important enough for them to reply promptly. The second kind is more difficult to spot. This kind are skilled in promotional talking but lack the technical skill/knowledge to deliver, so asking a few technical questions should do the trick. Instead of listening to the words they use to reply, watch their body language to see if they look uncomfortable with the question.

LOCATION

A good internet connection for both parties, in most cases, rules out the significance of where the designers offices are located. In fact, if you have a tight deadline, it is probably better to have an online relationship because when you send an email with instructions, the web designer is already at his/her computer to make the changes, as opposed to having to drive back to their premises and prepare themselves for work mode again. Even material for the job can be emailed because unlike their graphic designer counterparts, the files are low resolution, therefore small in size. One thing to keep in mind though, is that if their offices are in a very exclusive area/office park, you can probably expect to pay "exclusive" prices.

SEO

A good web design company will design your website with search engine optimization in mind. It is no good to have a beautiful website that no one is ever going to see because search engines can't read the format in which it was designed. Ask your designer about their website marketing options. A lot of companies say they offer this but really don't know much about it. If a designer can't tell you exactly how they have optimized your site for search engines, then they probably have not.

meeting a deadlineMeeting a DeadlineDEADLINES

The last factor to take into consideration is the web designers ability to work within given deadlines. In a deadline situation it is almost always better to deal directly with the person/s who are going to be doing the work. In many large corporations, they will send a client liaison to receive instruction from the client, but in many cases the client liaison is only trained to appease the client, by saying "yes we can do that", "sure, you will have it tomorrow", but does not have an inkling of what the work entails, and then will go back to the designer only to be told that there are problems with what was promised. This back-and-forth liaising lends itself to miscommunication and is ultimately a waste of valuable time. The best way to see if a web design company can meet your deadline is to give them a smaller job first, with its own deadline. The Bible says "Those who can be trusted with little, can also be trusted with much".

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